yourself, your business or your creative work



I’m Alexandra Campbell. I’ve written and worked for many top names – such as Good Housekeeping, The Daily Telegraph, Harpers Bazaar, Country Living, The Times Magazine, the FT Magazine How to Spend It, The Daily Mail and many more national titles.

Via my training consultancy, Write To Promote, and using my 25+ years experience as a journalist, my blogging workshops will show you how to think up ideas for articles, blog-posts and press releases. My consultancy and writing classes will also help you create great content for your website, newsletters, press releases and brochures.

Telling a story is at the heart of all writing – whether you’re writing content for a website, Youtube or sales video, a blog or a newsletter. I’ve written six BBC radio plays and had nine novels published (by Penguin and Little Brown). I’ve also written eight non-fiction books on interiors (published by Cico Books), some co-authored with well-known names, such as Anita Roddick, Nina Campbell and Kelly Hoppen.

I help companies promote themselves through writing courses and media strategy, having also written for the business-to-business press, as well as advertorials and brochures for major companies (such as Ideal Standard, Microsoft and Sanderson among many others).  My specialist areas include home, gardens, heritage and lifestyle. I also specialise in training small businesses, from estate agents and PR agencies to web designers, photographers and many more.

I’m a founder member and former Chair of Women In Journalism, as well as being a member of the Society of Authors, and the National Association of Writers in Education.

I’ve been a finalist in the Vogue Talent Contest, the Catherine Pakenham Award for Journalists, the Periodical Publishers Association Journalist of the Year and the Jasmine Award.

Many journalists, authors and smallbiz owners come to my blogging classes – or I hold tailor-made writing workshops in their homes or offices. Here are some comments about my work.

‘We were very grateful for Alexandra’s support and contribution…enabling Provender House to be marketed as a venue. With her keen sense of history and enjoyment of the literary tradition, she was able to bring the stories surrounding Provender into a new life.’Ptolemy Dean, Ptolemy Dean Associates, Conservation Architects, London

‘After following Alexandra’s advice, my blog had the most hits ever.’Carol Seaborne, hypnotherapist, Medway Hypnotherapy.

‘A revelatory class – clear, accessible and full of vital information.’ Elizabeth Buchan, novelist

‘Blogging made easy, thanks to Alexandra’s entertaining and informative class.’Maureen Paton, entertainment and arts journalist.

‘It was very valuable, and Alexandra did a great job of connecting eye care with media and social media. Her notes were excellent and will be very useful as we go forward.’ Tony Garrett, CEO of the Association of British Dispensing Opticians.

Write to Promote workshop

A ‘Write to Promote’ workshop in a private home featured in the Daily Telegraph, in an article by  journalist Christopher Middleton