yourself, your business or your creative work

10 warning signs that your blog isn’t a blog

Posted on: March 13th, 2014 by Alexandra Campbell

I've just spent the day with a lovely PR company in Norwich, brain-storming what blogging might have to offer their clients.  Lots of companies now have blogs on their website. But so many are discontinued - presumably because they don't seem to be bringing in results. So we looked at what made a good corporate…

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The secrets of blogging for Forbes Magazine or the Huffington Post…

Posted on: February 11th, 2014 by Alexandra Campbell

Week 6 of How You Really Write a Blog - getting www.themiddlesizedgarden.com more exposure - it's time to join the big boys, and become a regular contributor to well-known blogging sites. Becoming part of a blogging collective is a good way of finding new readers. But it's not always easy to find out about it. If you type 'become…

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How You Really Write a Blog 5 – Make Your Blog Easy to Find

Posted on: February 3rd, 2014 by Alexandra Campbell

How to Make Your Blog Easy to Find: week 5 of launching a blog http://themiddlesizedgarden.co.uk.  There are several ways of making your blog more findable on the web. Everyone knows about the importance of ranking higher up on Google when someone types your subject into the search box, and there's a whole industry around making…

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How You Really Write a Blog – how did the first month go?

Posted on: January 24th, 2014 by Alexandra Campbell

How to set up and write a blog, charting my other blog www.themiddlesizedgarden.co.uk. I test out blogging advice and report back to you on what works and what doesn't. This week - the facts and figures after launch. I launched my gardening blog in the week before Christmas, pressing 'publish' on the December 17th 2013, so…

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HOW YOU REALLY WRITE A BLOG 3 – what you need on your blog

Posted on: January 11th, 2014 by Alexandra Campbell

Tips, advice and strategies for bloggers. Week 3: what you need to ask your web designer to install. When I first set up this site, I quickly discovered that I hadn't thought it through properly. I must have driven Piers Rudgard-Redsell of Pie Foundry insane by constantly asking him to amend things. So when I briefed…

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