yourself, your business or your creative work

Recent Projects

Review of social media as a base for future strategy  for the Association of British Dispensing Opticians (ABDO)

Two hour round-table session with ten of the association’s executives to assess which social media could be relevant for a future media strategy, and what presence dispensing opticians currently have on Twitter, Facebook and Youtube. A general discussion on the pros and cons of the most popular media, with ideas and tips, plus a follow-on summary.

‘It was very valuable, and Alexandra did a great job of connecting eye care in with her assessment of the media. The notes she sent afterwards were splendid and will be very useful as we go forward.’ Sir Anthony Garrett, CBE, Chief Executive, ABDO

‘How to Write a Press Release’ workshop + review of websites for Kent Creative Live arts organisation:

Reviewed three websites for Kent Creative Live, and the staff attended several of my workshops, including ‘how to write a press release’.

‘We found Alexandra’s advice very effective. More of our press releases are now picked up by the press, and when the story is published, it is much more likely to appear as we wrote it – fewer words have been changed.’ Nathalie Banaigs, director of Kent Creative Live, Kent Photo Library and Kent Creative Arts.

Writing website, leaflets and factsheets for Provender House, Kent.

‘Alexandra’s contribution enabled Provender to be marketed as a venue…her keen sense of history and enjoyment of the literary tradition helped us bring the stories surrounding Provender into a new life.’ Ptolemy Dean, Ptolemy Dean Associates, conservationarchitects, London.

‘Alexandra’s wonderful skills were a major factor in the successful outcome of our work.’ Countess Sondes, The Lees Court Estate and the Provender Trust.

Workshop on writing web content and property particulars for four lettings agents in Chelsea – 3 hours

In-office workshop for lettings agency in Chelsea, working directly on wording for the website with four lettings agents, and creating a template for writing property particulars, in order to maximise interest from potential tenants and landlords alike. Covering general principles of ‘writing to promote’ and rules behind what works and what doesn’t.

‘Many thanks for your excellent writing workshop – we all got so much out of it.’ Ginny Hicks, partner, HLR Lettings agency.

‘Kitchen table’ Write to Promote session with a group of nine London garden designers – 2 hours

Covering general principles of ‘writing to promote’, press strategy, and how blogging can help your business with a group of London garden designers. The session was held in a private home, around a kitchen table, so was informal but informative.

‘I learned more in two hours with Alexandra than I did in a whole day organised by another company which I attended recently.’ Sarah Hammond, Sarah Hammond Garden Design.

How to write a non-fiction book: 1-2 hour overview for writer and photographer specialising in military history, London

A one-to-two session on how you structure a non-fiction book, how to find a hook, what a publisher and agent will look for and the pros and cons of self-publishing over traditional publishing.

‘Immensely helpful, with invaluable advice – the session has given us a much clearer focus on what we need to do.’ Simon Doughty, former Army officer and battlefields tour guide

‘How to Write a Great Blog’ blogging workshop in the Alexander Centre, Faversham, Kent

Ten people attended this workshop, with careers ranging from pc support technician, film location agents, garden designer, gardener, charity organiser, image consultant and photographer. It covered why blogging is useful, how to get started, how to come up with ideas, rules for headlines and ways of publicising your blog. Comments included:

‘Brilliant tips, extremely useful and immediately usable advice for blogging. I came away very motivated and feel well informed to start blogging regularly.’ Deborah Turner, image consultant

‘Very useful and it has clarified the whole subject of blogging for me’ Gabrielle Lindemann Kent Film Agency

Organising and chairing ‘blogging for journalists’ seminar for Women in Journalism in London

Contacting and briefing speakers for a seminar on whether and how professional journalists can benefit from blogging. Speakers included Susie Boniface (FleetStreetFox), Kate Williams, editor of Mumsnet Bloggers, Joanna Penn of TheCreativePenn, Claire McDonald of CrumbsFood and Debbie Djordjevic of Handpicked Media. Fifty journalists attended the sell-out event, and I wrote a ‘Top Tips’ report afterwards, based on the event, for the Women in Journalism website. Comments included:

‘Alexandra organised a brilliant seminar, with a fantastic panel and debate afterwards. Feedback from the sell-out audience was very positive, too.’ Kate McMillan, Secretariat, Women In Journalism.